Google clarifies API key process for local inventory feeds Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.
Google tests Brand Profiles in Merchant Center Next Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search.
YouTube to reinstate banned channels: What it means for advertisers The return of banned YouTube creators could reshape ad reach and placements - and pose risks for brands and marketers.
The origins of SEO and what they mean for GEO and AIO The story of how SEO got its name reveals why AI-era acronyms - AIO, GEO, AEO - face the same challenges of credit, clarity, and consensus.
AI Overview citations: Why they don't drive clicks and what to do Data from 20,000+ queries shows AI Overviews match Position 6 results - offering high visibility, but far fewer clicks than blue links.
People Also Ask SEO: How to optimize, rank and track Capture long-tail traffic through People Also Ask results. See how to identify opportunities and build content that stands out.
How safe are your media operations, really? Discover Digital Media Safety by WATCH40 In digital media, operational errors happen often. Digital Media Safety prevents them before they cost money, time and trust.
Google pushes Demand Gen deeper into performance marketing Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.
Your GEO content audit template Your old SEO checklist won't cut it. This GEO content audit template helps position your brand as AI's go-to source.
Google Ads streamlines scripts documentation You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code.
Microsoft clarifies nonprofit ad grant program status Microsoft's Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more - but entry is waitlisted.
