How I Built a Brand Awareness Dashboard in Looker Studio I created a live, auto-updating dashboard of Ahrefs' organic brand performance. Here's how you can replicate this for your own brand.
AI Overviews Reduce Clicks by 34.5% Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.
How to Rank for a Keyword (8 Steps) Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it--step by step.
LLMs Don't Reward Originality, They Flatten It In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability or, at best, a long game with no guarantees.
5 Smart Ways to Spy On Your Competitors' Ads Think spying on competitors' ads means copying them? Think again. These 5 clever strategies reveal what's working so you can outsmart, not imitate.
GEO, LLMO, AEO It's All Just SEO Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called "SEO".
How to Track and Analyze Your AI Traffic AI is already a pretty formidable new growth channel. Here's how to track your AI traffic in GA4 and Ahrefs Web Analytics.
An Insider's Guide to Event Sponsorships (From a Company That Spent $500K) Everything you need to know on how to get sponsors for your event (from our personal experience sponsoring many of them.)
SEO for Financial Services: How to Build Trust and Rank Higher in 2025 Learn how to build trust, ensure compliance, and boost your rankings in Google in the process--straight from finance SEO experts.
AI Makes Up 0.1% of Traffic, but Clicks Aren't Everything AI drives significant brand awareness, creates more informed audiences, and delivers more qualified leads--but it's not just about traffic.
Google Is Looking Out for #1. It's Time You Do, Too From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI--Google is looking out for #1. It's time we do the same.
