How creators are using generative AI in podcasts, videos and newsletters -- and what advertisers think about it AI-generated creator content is on the rise, with creators using generative AI to make audience-facing podcasts, newsletters and videos.
Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.
Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls Execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow.
Q1 was a win for The Trade Desk, but bigger tests lie ahead Following a stumble, the ad tech giant bounced back with a performance that reminded everyone why it's long been the industry's golden child.
'Made in USA' is trending on Amazon, and sellers are leaning in According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like "made in USA products only" have surged.
Quotes from the quarter: What CEOs and CFOs are saying about the state of ad spend Marketers are managing a confluence of pressure points while trying to gauge just how much demand they can still drive.
Media Briefing: Economic uncertainty and brand safety jitters shadow publishers' pitch at NewFronts At the IAB NewFronts, news publishers are hammering home a familiar message that their content is brand safe, at a time when stakes are high.
Digiday+ Research: Publishers' subscription revenue is up this year, and they'll focus on growing it even further Subscriptions is one area where publishers are seeing more revenue, and they're looking to strengthen that part of their business further.
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement As Uber's ad business scales past $1.5 billion, Wong is tasked with navigating ad measuring across mobility, delivery, and commerce.
Why AI integration is the key to amplifying its value Explore how AI integration in ad tech drives performance, from real-time optimization to measurement across platforms and systems.
New 4A's CEO Justin Thomas-Copeland speaks out on hot button industry issues Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As' CEO.
