Trump's topsy-turvy tariffs have marketers uncertain and on edge Amid constant policy change, execs are uncertain of the right way forward for their brands.
Programmatic advertising's endless cycle of reinvention and rot The ad tech cycle is forever in reputation rehab: scandal, outrage, reform, repeat ...
Publishers don't really know how Google AI Overviews is impacting their referral traffic Publishers still know very little about how Google's AI Overviews feature is impacting their referral traffic.
At Digiday's Media Buying Summit, challenges with talent recruitment bubble to the surface The rising use of AI for entry-level tasks has started to jeopardize the ability of young people to break into the agency business.
Scope3 aims to upend ad tech with an 'agentic platform' for 'effective, responsible advertising' Scope3 partners with several companies including Ebiquity to launch an agentic ad platform that uses AI to improve efficiencies.
Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset -- publishers aren't buying it yet Publishers have a lot of questions about AppNexus co-founder Brian O'Kelley's plans to fix the ad tech ecosystem with his platform Scope3.
How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo Scope3, led by Brian O'Kelley, is launching an AI-powered agentic ad tech platform for media buying and to compete with brand safety giants.
Barkley OKRP launches new standalone media agency MissonOne Media to 'scale with soul' Barkley OKRP, which has long handled some of its own media work but is primarily known for its creative chops, launched MissionOne Media.
Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube Digiday analyzes how marketers distribute their ad spend in ad-supported streaming, from Amazon to YouTube.
Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near What social media platforms will marketers focus on if TikTok is banned?
How marketers at FX, Paramount and Criterion feel about experiential at SXSW SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.
