Target's ad business had a good year, but can it become a retail media powerhouse? Target's ad business continues to grow, but can it compete with retail media network titans like Walmart and Amazon?
Scope3's latest launch is as much about the economics of ad tech as it is about AI Last week, Scope3 made a series of product announcements, touching on two of the hot-button issues in ad tech right now: brand safety and ad curation. This is a further sign that competition in ad tech is heating up.
BuzzFeed to invest $10 million in BF Island - How does it stack up against other social platforms' launch costs? BuzzFeed is investing $10 million into building BF Island. Here's what it cost to launch other social platforms.
Episode 2 Mom's at Work: Starting a family, navigating fertility support and employer benefits Fertility benefits, paternity leave, parental support, and family-friendly policies are becoming make-or-break factors for many job seekers.
Media buying briefing: Havas' cookieless solution has become key link in its operating model The holding company's Converged system has become the glue between its creative, media and digital domains.
As YouTube turns 20, here are the numbers you need to know As YouTube gears up to celebrate its 20th anniversary, it wants everyone to know how big it is - these are the numbers that matter ...
How Substack creators are pooling audiences with live video co-hosting As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.
Trump's topsy-turvy tariffs have marketers uncertain and on edge Amid constant policy change, execs are uncertain of the right way forward for their brands.
Programmatic advertising's endless cycle of reinvention and rot The ad tech cycle is forever in reputation rehab: scandal, outrage, reform, repeat ...
Publishers don't really know how Google AI Overviews is impacting their referral traffic Publishers still know very little about how Google's AI Overviews feature is impacting their referral traffic.
At Digiday's Media Buying Summit, challenges with talent recruitment bubble to the surface The rising use of AI for entry-level tasks has started to jeopardize the ability of young people to break into the agency business.
