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Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco

The real story will sit in how this newly fused entity behaves -- whether it breaks from the patterns that defined both parents or simply scales them.

digiday.com — 1 day ago

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

Assembly, IPG and Horizon execs discuss how the GDP and international sports could impact 2026 spend and how agencies and their clients are actually applying AI tools.

digiday.com — 1 day ago

Instacart tripled its smart cart store count this year

Instacart's smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.

digiday.com — 1 day ago

As Black Friday nears, fake apologies from brands are all over Instagram

Brands have taken to social media in advance of Bliack Friday to ask followers for forgiveness. The catch: They're apologizing for their products being too good.

digiday.com — 2 days ago

AI-powered professional learning and the battle vs. 'workslop': Inside Deloitte's Scout

Deloitte US chief learning officer Anthony Stephan discussed Scout, part of the company's $1.4 billion investment in human development.

digiday.com — 2 days ago

In Graphic Detail: CMOs at a crossroads of power and proof

With the pace finally easing, CMOs are taking a moment to assess the pressures, priorities and swings that will set the tone for 2026.

digiday.com — 2 days ago

Intended or not, the new Omnicom will forever change agencies as we've known them

Soon may come a day soon where and company the size of Omnicom can no longer be called an agency, but rather a broker and re-seller.

digiday.com — 2 days ago

Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL's AI content licensing efforts

Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective's efforts to license content to AI companies.

digiday.com — 3 days ago

'The Big Bang has happened': Reach gets proactive on AI-era referrals, starting with subscriptions

The publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is launching paid digital subscriptions.

digiday.com — 3 days ago

Amid economic pressure, brands usher in Black Friday by trimming deals

While some companies are touting "bigger than ever" discounts for Black Friday and Cyber Monday, others are dialing back deals.

digiday.com — 3 days ago

How consumers are using AI to shop in 2025 -- by the numbers

AI is reshaping the 2025 holiday shopping journey. Here's how brands are shifting SEO, budgets, and product data to be 'agent-ready.'

digiday.com — 3 days ago

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