Preface $107 billion. Around the world, digital marketers are allowing $107bn in revenues to slip through their fingers, every single year. One hundred and seven billion. Just like any number ending in billion, it's difficult to comprehend the ...
Every week, a new AI model launches with claims of being "the most advanced" or "the smartest yet." And every week, we're left wondering: which one we should actually be using? I run a 1,000+ person digital marketing agency, and that question matters ...
We're living through the most exciting moment in marketing history. Not because AI is revolutionary (though it is). But because it's finally freeing marketers from the tactical hamster wheel that's held us back for decades. The busy work that ...
Travelers are asking AI where to stay, what neighborhoods are best for families, and which restaurants locals actually recommend. And they're building entire itineraries before visiting a single booking site. For hotels, airlines, and destinations, . ...
Prospective customers are asking AI which banks to trust, whether refinancing makes sense, and which credit products fit their situation. And those conversations are happening before they ever visit your website. For financial institutions, the ...
Prospective students aren't starting on admissions portals anymore. They're asking AI which programs have strong outcomes, where they can study affordably, and which schools actually deliver on their promises. For universities, AI visibility ...
Enterprise buyers are asking AI which platforms handle real-time data processing, how solutions compare on security, and which vendors actually solve their specific problems. And they're forming opinions about your product before sales ever gets a .. ...
When shoppers ask AI "What's the best running shoes for flat feet?", your brand has seconds to be part of the answer. If you're not, the sale goes to whoever is. For retail and ecommerce brands, AI visibility isn't just about being found. It's about ...
Discovery has entered a new era. The familiar list of blue links is being replaced by single, synthesized answers generated by AI systems like ChatGPT, Gemini, Perplexity, and Copilot. Your customers aren't comparing options across ten different ...
"We keep pausing our Paid Social activity because it isn't driving conversions but every time we do we see our paid and organic search performance drop off" This is a challenge I hear from performance marketers all the time and the truth is, it's ...
