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The Future of Connected TV: How Cross-Publisher Frequency Capping Is Revolutionizing Media Buying

The connected TV landscape is evolving rapidly, and as media planners, we're facing both incredible opportunities and complex challenges. We recently tested cross-publisher frequency capping in DV360--and the results were nothing short of staggering. ...

distilled.net — 5 days ago

Google Just Dropped Ad Updates During Think Week--Here's What Actually Matters for Your Performance

Google's timing is predictable: just as we're gearing up for the holiday season, they release a wave of new advertising features that promise to "improve outcomes" for both ecommerce and lead-gen advertisers. But here's what I've learned after years ...

distilled.net — 13 days ago

MMM vs. Incrementality Testing?

One thing I've seen come up again and again in marketing teams -- especially when the pressure is on to prove performance -- is this idea that you have to pick between incrementality testing and MMM. But here's the truth: they're not competitors. ...

distilled.net — 19 days ago

The Three Ways AI Search is Transforming SEO Forever

It's an incredibly exciting (and scary!) time in the world of SEO with AI SEO entering the game. The fundamental rules that governed search optimization for nearly two decades are being rewritten, and the changes go far deeper than most marketers ...

distilled.net — 19 days ago

The Great Audience Targeting Paradox: What 100,000 Simulations Revealed About Risk vs. Performance

The marketing world faces a fundamental question: What's the best way to target audiences? With media platforms offering native audience options and a vast third-party data marketplace available, marketers must choose between two fundamentally ...

distilled.net — 21 days ago

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